Serena Ittoo Studio Session

Serena Ittoo and I have worked together on several projects over the years, so when she got in touch about creating some new press images it felt as much like a catch-up as it did a shoot.

One of the best things about working with people more than once is the trust that develops over time. By this point we know how each other works, which makes for a relaxed and comfortable environment and always helps create stronger images.

Serena is a Master NLP Practitioner, Life Coach and Singer-Songwriter whose work goes far beyond simply making music. While she has an incredible voice, her mission is centred around connection, healing and community, creating what she describes as sonic journeys designed to have a deeper emotional impact on listeners.

With that in mind, we wanted the photographs to feel versatile enough to support all aspects of her work and the different audiences she speaks to.

We shot together in a studio in North London, working through a variety of lighting setups, looks and wardrobe changes to create a broad selection of images for press, editorial features, releases and the different media platforms Serena works with.

These are a few of my favourite images from the session.

Looking for personal branding or wellness branding photography? If you’re releasing new music and need imagery that captures your personality and connects with your audience, I’d love to hear about your project.