All posts in Documentary

Jack Daniel’s Hero Serve Campaign

Over the past few months I’ve been working with Jack Daniel’s on the Hero Serve Campaign. It’s always a dream for any artist to work a project that inflames belief and inspires creativity. It doesn’t happen for everyone but I am one of the few lucky bastards in the world who has had the opportunity to work a dream-job with a brand that has influenced me to some of my favourite work; work that I am insanely proud of in both a personal and professional capacity.

The team over at Splendid Communications came up with a vision for the initiative and I’ve had an awesome time grafting to make that vision happen, in a way that has successfully merged my own signature style with the already established Jack Daniel’s voice.

After lots of love and labour the Hero Serve Campaign has finally hit the streets, featuring a series of images of the band CuT rehearsing at The Underworld in Camden Town. I shot the stills with little preconception; nothing was posed or staged and we opted for a documentary style approach in order to capture an AUTHENTIC experience. The images have been used to create a selection of point-of-sale posters, coasters and bar menus across the country but have also been picked up for use worldwide.

I feel incredibly honoured to have been trusted by a brand with such a strong music heritage – supporting rock and musicians for the longest time; it’s something I’ve supported and admired, and am now glad to be a small part of.

Check out the picture below: it’s a poster making use of the lead image from the campaign – I’m stoked that the pictures are out for people to get a load of. WATCH THIS SPACE…there’s more where that came from.

“Play with heart. Drink with care.”

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Bullet For My Valentine 2014 Calendar

Last year I photographed some new images with the guys from Bullet For My Valentine to be used for their 2014 Calendar. It was really nice working with the guys again and a privilege to see them playing live again … they sounded massive as always. We photographed during a day together at The Roundhouse before they played that evening. I love a lot of the images we took but cannot show them off yet but thought I’d share these few tearsheets from the actual calendar which is obviously out at the moment.

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Young Guns sign to Virgin EMI

My friends in Young Guns have just signed to Virgin EMI which is super well deserved. The guys got me down to photograph the signing for them and one of the photos was used in the announcement about it in this weeks Music Week. It’s obviously not my most “technical” photograph but it was really great to be apart of this with them as I’ve worked with them a bunch since the start.

Well done boys!

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What Now Tour Video 2

Here is the next installment that I put together while in South Africa with the What Now guys. It’s been AMAZING so far and I’m super excited for the rest of it.

We’ve had pretty much NO sleep … Good times!

On the road in SA

Tour life is a good life but it is not a glamorous and we’ve been living in the van for a week now (driving on average of 10 hours a day) so the space is starting to feel smaller than it did at the start of the tour. We’ve seen some amazing scenery and I’ve been reminded how many beautiful parts of South Africa there are (forgetting about the really scrappy towns we’ve visited as well).

These 3 photographs are from my Instagram feed (@marcusmaschwitz) and are pretty much my view from the last week. How cramped is my work space?

Love being on the road again with such good people!

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What Now Tour Video 1

I’m on the road with the What Now guys for 2 weeks in South Africa on their Move Like A Sinner Tour and am making some short video blogs for MK when we can. This is the first video. Enjoy.

The Blackout in Loaded

This months issue of Loaded magazine contains a 5-page feature which I photographed with The Blackout and Matthew Pritchard down in Ibiza.

Behind The Scenes on my shoot with Lost In The Riots

I had another photoshoot a few weeks ago with the super nice guys from Lost In The Riots and my friend, Brendan Monteiro, assisted me but also filmed a bunch of behind the scenes footage and put together a short video of it all.

I really like how it came out so thought I would share it. You can either watch it below or directly on YouTube.

You can also see a few more of the images from the shoot HERE.

On tour with We Are The Ocean

I went on tour with the boys from We Are The Ocean for a few days (London, Bristol and Stoke) to promote the release of their latest album and I photographed and video’d the tour as it went on. The guys are super nice and I love working with them so it was a great time together.

This video is just some of that footage.

The album is called GO NOW AND LIVE and track playing through this video is from the album and it is ‘Overtime Is A Crime’. Make sure to get a copy of it … it’s a cracker.

Some of the photos from the tour can be seen HERE.

The Wild Archive Flyers

Last year I worked with the guys from The Wild Archive while they were recording and working on their debut album which I love. The guys are really cool and they have just played their first show together which I sadly missed. They used 2 of the photos shot during their recording time to market the show. These are them.